2.66" Tri-Color E-Ink Electronic Shelf Label – Retail ESL Tag

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2.66" Tri-Color E-Ink Electronic Shelf Label – Retail ESL Tag
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Brand Sintop Product origin China Delivery time 30days The 2.66 Inch Digital Price Tag with Metal Holder offers retailers a powerful digital pricing solution with a larger, clearer screen and expanded display capabilities. It supports dynamic content such as prices, barcodes, QR codes, and promotional messages, while ensuring stability through its durable metal stand. Perfect for supermarkets, department stores, and brand shops, it enhances customer shopping experiences, simplifies management, and reduces operational costs.
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Electronic Shelf Labels
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Description

Every Facing Counts. Now You Can Tag Them All.

83.2×41.7mm - Built for Reality

Designed around actual shelf rail dimensions. Fits single-facing SKUs, 4-inch shelf strips, and the narrow tobacco racks your current tags keep falling off of. Display window: 60×31mm.

The Per-SKU Math Works

At 8,000+ SKUs, tag cost determines project feasibility. This is where full-store digital pricing becomes financially viable-not just for endcaps, but for every shelf in the building.

Complete Platform Compatibility

NFC, 7-color LED, multi-page display-same Legoyo software, same access points, same workflows as every other size. One training session covers your entire deployment.

Where it goes: C-store cooler doors. Pharmacy OTC aisles. Behind-counter tobacco. Cosmetics testers. Anywhere a 4.2" tag won't physically fit.

 

Who Actually Uses the 2.66" Tag?

 
C-Store Operators
2,500 SKUs in 1,800 sq ft. Every linear inch matters. This tag fits between the energy drinks and the grab-and-go sandwiches where larger tags literally cannot.
 
Pharmacy Chains (OTC Compliance)
State pricing audits don't care about your shelf constraints. 152×296 resolution displays mandated pricing formats legibly-no exemptions needed for "tags don't fit."
 
Tobacco/Vape Retailers
Behind-glass cabinets with 6cm shelf depth. Staff can't reach labels without unlocking cases. LED flash confirms price update without opening the display.
 
Merchandisers Managing Planograms
Product facing changed from 3 to 1? Shelf strip now 4 inches? Swap a 4.2" for a 2.66" without re-running the entire planogram. Same software assignment.
 
Hotel/Hospital Retail
Gift shop shelving, minibar compartments, vending-adjacent displays. Environments where every product has exactly one slot and zero extra space.

 

What Happens at 39.2 Grams

E-ink Under Fluorescent Light

E-ink Under Fluorescent Light

Paper labels wash out under 4000K store lighting. 152×296 E-ink maintains contrast at any angle-customers read prices without squinting or repositioning.

ESL NFC: The Second Screen

NFC: The Second Screen

Tap triggers whatever you've configured-allergen info, origin certifications, loyalty point balance, digital coupons. Pharmacy use case: drug interaction warnings on 800 OTC products without printing 800 shelf talkers.

7-color LED indicator ESL

LED: Operational Signal, Not Decoration

Green = restock this slot. Red = pick for online order. Yellow = price audit needed. Your staff already knows the color codes from the larger tags-same system, same training.

ESL 12.6mm Profile

12.6mm Profile: Clearance Math

Standard shelf rail depth: 15-20mm. This tag sits inside that envelope. Products pull forward without catching. Shoppers reach without knocking tags loose.

Abrasion-resistant and waterproof ESL

Survives What Retail Does to Things

Daily cleaning spray. Product restocks. Customer handling. Standard store humidity. Same housing durability as the larger models-tested in actual store conditions, not lab environments.

2.4GHz wireless ESL

2.4GHz Frequency Hopping

Store WiFi, POS systems, customer phones, security tags-your RF environment is crowded. Frequency hopping finds clear channels automatically. Updates complete even during peak hours.

 

 

 

Use Cases Worth Deploying For

Shift-Based Pricing
6AM coffee price → 2PM price
Happy hour auto-triggers at 4PM
Weekend markup on batteries
Holiday pricing pre-scheduled

 

 

 

Pick Guidance That Works
DoorDash order: 12 items, 9 aisles
LEDs light the route sequentially
Staff follows green, not paper lists
Pick time drops measurably

2.66-inch E-ink Electronic Paper Display use case

Page 1 / Page 2 / Page 3
Customer view: Price + product
Staff button press: Cost + margin
Inventory mode: On-hand + reorder
Promo mode: Sale badge + end date

 

 

 

When You Need ItUpdated
Price error caught at 2PM? Fixed.
Competitor dropped price? Matched.
Supplier invoice wrong? Corrected.
State inspector arriving? Audit-ready.

 

Specifications

 

Spec

Details

Screen Size

2.66-inch E-ink Electronic Paper Display

Resolution

152 × 296 pixels

Window Size

60 × 31 mm

Dimensions

83.2 × 41.7 × 12.6 mm

Weight

39.2 g

Battery Type

2 × CR2450 (replaceable)

Communication

2.4GHz Wireless Frequency Hopping

Operating Temperature

0°C – 40°C

NFC

Supported

LED Indicator

7 colors

2.66-inch E-ink Electronic Paper Display

 

Framing Effect Marketing with ESL

The Operational Reality

 

Price Change Tuesday: 847 price updates. Zero staff hours walking aisles. Zero mislabeled shelves for the morning rush. The update ran at 5:45 AM before opening.

Shrink Reduction: "Only 2 left" displays trigger when inventory hits threshold. Real data, not guesswork. Customers see scarcity; staff sees restock alerts.

Labor Audit Trail: Every price change logged with timestamp. State inspector asks when the price changed? You have the record. No "I think it was last Tuesday."

Planogram Flexibility: Product got discontinued? New item taking the slot? Reassign the tag in software. The physical tag stays where it is.

 

 

Mounting: What Actually Works Where

We've tested these in actual stores. Here's what holds.

 
 
 

Snap-on clips: Standard gondola shelf rails (Lozier, Madix, etc.)

 

3M VHB adhesive: Glass cooler doors, flat metal surfaces

 

Magnetic backing: Wire baskets, metal pegboard, checkout fixtures

 

Peg hook adapters: Hanging blister pack displays

 

Angled stands: Checkout impulse areas, counter displays

 

 

Where We See These Deployed

Convenience Store ESL
Convenience Stores
2,500+ SKUs, single-facing products, 18-inch deep cooler shelves. Fuel price sync from POS. Cigarette tax updates across 47 state jurisdictions.
Pharmacy ESL
Pharmacy OTC Sections
State board pricing compliance. NFC links to drug interaction databases. 12-inch shelf strips with 40+ SKUs per section. Audit-ready update logs.
product-900-600
Cosmetics Counters
Tester displays, shade-specific pricing, GWP promo rotation. Profile thin enough for acrylic display cases. NFC triggers ingredient lists for sensitive skin shoppers.
Tobacco & Vape Cabinets
Tobacco & Vape Cabinets
Behind-glass cases, age-restricted access. Staff confirms updates via LED without unlocking. State excise tax changes pushed remotely. 6cm shelf depth compatible.
Hotel Gift Shops & Minibars
Hotel Gift Shops & Minibars
Refrigerated compartments, limited-space shelving. Room service pricing sync. Inventory tracking for high-theft items. Operates reliably at minibar temperatures (5-10°C).

 

Technical Questions

Q: Can customers actually read it at this size?

A: Yes-at normal shopping distance (30-60cm). The 152×296 E-ink display renders standard price numerals at 8mm height. We've tested readability with bifocal wearers and under typical 4000K fluorescent lighting. The constraint is content density, not legibility.

Q: How does this integrate with my existing 4.2" and 7.3" deployment?

A: Same access points, same management software, same API. You're adding a SKU to your tag inventory, not a parallel system. Template design scales across sizes-create once, assign to any tag dimension.

Q: What's the actual battery life in a high-update environment?

A: With 4 full-screen updates daily, expect multi-year operation from the dual CR2450 cells. Battery consumption scales with update frequency and LED usage. We can model your specific scenario-send us your update schedule.

Q: How fast do updates propagate across the store?

A: Individual tag refresh completes in seconds. Store-wide updates depend on tag count and gateway density-a 3,000-tag convenience store typically completes full price file sync in under 15 minutes. We'll spec gateway placement during site survey.

Q: We need pick-to-light for DoorDash orders. How does that work with the small tag?

A: Same 7-color LED as larger models. Order management system triggers LED flash by color code-your pickers follow the lights. The smaller profile actually helps visibility in tight shelf lanes where larger tags can obscure adjacent products.

Q: What about freezer cases? We have ice cream at -18°C.

A: Standard model operates 0°C to 40°C-suitable for refrigerated displays but not deep freeze. For sub-zero environments, ask about our cold-chain variant with extended temperature range.

 

 

 

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